Pepsi Bangladesh UCL Aftermovie – "More Fizz, More Football"
Role: Director, Cinematographer, Drone Operator, and Editor
Overview
The Pepsi Bangladesh UCL Aftermovie captures the thrilling journey of Pepsi’s campaign winners as they experience the excitement of the UEFA Champions League (UCL) final in Istanbul. This high-energy aftermovie showcases the winners' journey from Bangladesh to Istanbul, blending dynamic cityscapes, street football culture, and the ultimate experience of witnessing the UCL final live.
The Pepsi Bangladesh UCL Aftermovie captures the thrilling journey of Pepsi’s campaign winners as they experience the excitement of the UEFA Champions League (UCL) final in Istanbul. This high-energy aftermovie showcases the winners' journey from Bangladesh to Istanbul, blending dynamic cityscapes, street football culture, and the ultimate experience of witnessing the UCL final live.
Synopsis
The film opens with sweeping drone shots of Bangladesh, transitioning to scenes of friends in a college canteen watching a UCL match announcement on their phones, featuring the Pepsi BD campaign tagline: “Pepsi khao, UCL jao!” The story unfolds with a series of quick, energetic cuts: a Pepsi bottle being grabbed from a fridge, cans being opened, and a football magically transforming from a Pepsi can in a burst of fizz. The narrative follows a group of friends who embody the spirit of football, playing street matches across various iconic locations in Bangladesh.
The film opens with sweeping drone shots of Bangladesh, transitioning to scenes of friends in a college canteen watching a UCL match announcement on their phones, featuring the Pepsi BD campaign tagline: “Pepsi khao, UCL jao!” The story unfolds with a series of quick, energetic cuts: a Pepsi bottle being grabbed from a fridge, cans being opened, and a football magically transforming from a Pepsi can in a burst of fizz. The narrative follows a group of friends who embody the spirit of football, playing street matches across various iconic locations in Bangladesh.
The energy builds as the winners prepare for their journey, intercut with visuals of passports, flights, and their arrival in Istanbul. The film transitions to immersive vlog-style footage, capturing their exploration of iconic Istanbul landmarks, like Taksim Square, the Blue Mosque, and the Bosphorus. The excitement peaks at the UCL final, with breathtaking stadium shots, the match’s only goal, and the jubilant reactions of the winners, ending with a heartfelt message about the magic of realizing a lifelong dream.
Agency
Schbang India
Schbang India
Production House
Top of the world Films Pvt. Ltd.
Top of the world Films Pvt. Ltd.
Creative Approach
Cinematography: Combined drone shots and dynamic handheld camera work to create a visually engaging narrative that mirrors the energy and excitement of football. The fast-paced transitions and use of cityscapes highlight the cultural richness of both Bangladesh and Istanbul.
VFX & Animation: Included seamless visual effects, such as a Pepsi can transforming into a football and map animations tracking the winners' journey from Bangladesh to Istanbul.
Narrative Style: The film uses a mix of scripted voiceovers and genuine reactions from the winners, adding authenticity and emotional depth. Hero shots and vlog-style footage capture the spirit of adventure and the awe of witnessing the UCL final.
My Contributions
Director
Directed the entire production, ensuring each segment—from the energetic street football scenes to the awe-inspiring moments at the UCL final—captured the campaign's message. Worked with the cast and crew to bring out natural, heartfelt performances, emphasizing the joy and excitement of the experience.
Directed the entire production, ensuring each segment—from the energetic street football scenes to the awe-inspiring moments at the UCL final—captured the campaign's message. Worked with the cast and crew to bring out natural, heartfelt performances, emphasizing the joy and excitement of the experience.
Cinematographer
Designed and executed the film’s visual style, using a blend of wide-angle shots, close-ups, and drone footage. The cinematography highlighted the cultural essence of Bangladesh and the grandeur of Istanbul, bringing a cinematic quality to the aftermovie.
Designed and executed the film’s visual style, using a blend of wide-angle shots, close-ups, and drone footage. The cinematography highlighted the cultural essence of Bangladesh and the grandeur of Istanbul, bringing a cinematic quality to the aftermovie.
Drone Operator
Handled drone operations to capture breathtaking aerial views of cityscapes and landmarks, enhancing the film’s visual appeal and providing context to the winners' journey.
Handled drone operations to capture breathtaking aerial views of cityscapes and landmarks, enhancing the film’s visual appeal and providing context to the winners' journey.
Editor
Edited the footage to create a cohesive and fast-paced film, using quick cuts, seamless transitions, and engaging sound design to maintain high energy throughout. The pacing was meticulously crafted to balance the excitement of football with the emotional impact of witnessing the UCL final.
Edited the footage to create a cohesive and fast-paced film, using quick cuts, seamless transitions, and engaging sound design to maintain high energy throughout. The pacing was meticulously crafted to balance the excitement of football with the emotional impact of witnessing the UCL final.
Impact & Vision
The Pepsi Bangladesh UCL Aftermovie successfully brought to life the brand’s “More Fizz, More Football” message, celebrating the passion of Bangladeshi football fans and the unforgettable experience of the UCL final. It showcased Pepsi as a brand that makes dreams come true, leaving viewers inspired and energized.
The Pepsi Bangladesh UCL Aftermovie successfully brought to life the brand’s “More Fizz, More Football” message, celebrating the passion of Bangladeshi football fans and the unforgettable experience of the UCL final. It showcased Pepsi as a brand that makes dreams come true, leaving viewers inspired and energized.
