Coca Cola X Time Chaina
Role: Concept, Director and Editor
Overview
This Coca-Cola campaign featured a collaboration with Jay Author and Aizen, creators of the viral Nepali song "Time Chaina." The commercial creatively built on the song's popularity, using a playful and engaging concept that resonated with the youth. The ad revolved around the theme of enhancing every meal experience with Coca-Cola, blending the vibrant energy of the song with the brand's refreshing appeal.
This Coca-Cola campaign featured a collaboration with Jay Author and Aizen, creators of the viral Nepali song "Time Chaina." The commercial creatively built on the song's popularity, using a playful and engaging concept that resonated with the youth. The ad revolved around the theme of enhancing every meal experience with Coca-Cola, blending the vibrant energy of the song with the brand's refreshing appeal.
Synopsis
The ad takes place at a lively poolside area where everyone is enjoying a delicious meal—but notably, without any Coca-Cola. In a nod to the original "Time Chaina" music video, Jay Author and Aizen use a remote control to pause everyone’s actions. They then place bottles of Coke in front of each person, ensuring that every meal is complete with a refreshing drink. The scene comes to life as the remote unpauses everyone, and the atmosphere is filled with joy and laughter as everyone savors their meal with Coca-Cola. The campaign successfully tapped into the song's popularity, engaging the youth audience and driving strong digital engagement.
The ad takes place at a lively poolside area where everyone is enjoying a delicious meal—but notably, without any Coca-Cola. In a nod to the original "Time Chaina" music video, Jay Author and Aizen use a remote control to pause everyone’s actions. They then place bottles of Coke in front of each person, ensuring that every meal is complete with a refreshing drink. The scene comes to life as the remote unpauses everyone, and the atmosphere is filled with joy and laughter as everyone savors their meal with Coca-Cola. The campaign successfully tapped into the song's popularity, engaging the youth audience and driving strong digital engagement.
Agency
Prisma Advertising
Prisma Advertising
Production House
Top of the world Films Pvt. Ltd.
Top of the world Films Pvt. Ltd.
Concept Developer
I developed the concept for the campaign, drawing inspiration from the original "Time Chaina" music video. The idea of using a remote to pause and enhance the scene was adapted to fit Coca-Cola’s messaging, emphasizing how Coke completes every meal. The concept was designed to be fun and engaging, making use of the song’s popularity to connect with a younger audience in a meaningful way.
I developed the concept for the campaign, drawing inspiration from the original "Time Chaina" music video. The idea of using a remote to pause and enhance the scene was adapted to fit Coca-Cola’s messaging, emphasizing how Coke completes every meal. The concept was designed to be fun and engaging, making use of the song’s popularity to connect with a younger audience in a meaningful way.
Director
I directed the commercial with a focus on maintaining the high-energy and playful spirit of the music video. Working with the cinematographer, we captured dynamic and engaging shots that emphasized the joy and refreshment of Coca-Cola. I collaborated with the artists, Jay Author and Aizen, to ensure their performance was authentic and resonated with the fans of "Time Chaina." The poolside setting was crafted to be vibrant and appealing, aligning with the campaign’s youthful vibe.
I directed the commercial with a focus on maintaining the high-energy and playful spirit of the music video. Working with the cinematographer, we captured dynamic and engaging shots that emphasized the joy and refreshment of Coca-Cola. I collaborated with the artists, Jay Author and Aizen, to ensure their performance was authentic and resonated with the fans of "Time Chaina." The poolside setting was crafted to be vibrant and appealing, aligning with the campaign’s youthful vibe.
Editor
I edited the commercial to blend the music seamlessly with the visuals, ensuring a cohesive and engaging flow. The pauses and unpauses were timed precisely to the beat of the song, creating an engaging and rhythmic viewing experience. The final cut was crafted to highlight the energy of the moment, making sure the campaign left a lasting impression on viewers.
I edited the commercial to blend the music seamlessly with the visuals, ensuring a cohesive and engaging flow. The pauses and unpauses were timed precisely to the beat of the song, creating an engaging and rhythmic viewing experience. The final cut was crafted to highlight the energy of the moment, making sure the campaign left a lasting impression on viewers.
